The 30-Day Launch Kit
$49Step-by-step playbook, pricing calculator and 40 listing and caption templates to land your first 25 orders.
Getcraftee
The 30-Day Launch Kit for T-shirt, mug and tote bag sellers
Get your first 25 orders in 30 days, without guessing prices or chasing likes
Stop letting great designs sit unsold. Follow a step-by-step plan to pick a niche, price for a 40 percent margin, shoot photos on your phone and write listings that rank. Playbook, pricing calculator and 40 templates, $49.
Everything in the $49 Launch Kit, piece by piece
One download. Three tools. A clear 30-day path from unsold listings to your first 25 orders. You get the exact playbook, calculator and templates we used to move from zero to a few thousand mugs sold. Open it on day one and know what to do before lunch. No guesswork, no jargon, no gear you do not already own.
- The 30-Day Playbook: a 64-page daily plan covering niche, pricing, photos, listings, email and social
- Pricing Calculator: enter your costs and fees, get a price that locks in a 40 percent margin
- 20 listing templates for titles, tags and descriptions for T-shirts, mugs and tote bags
- 20 caption templates for Instagram and Pinterest that point buyers to your shop
- Phone photo guide: a 5-shot checklist using a window, a bedsheet and a free editing app
- Niche picker worksheet: score 10 ideas and choose the one with real buyers
- Simple email routine: a 4-email welcome sequence plus a weekly 10-minute send plan
- Order tracker: a one-page sheet to track progress toward your first 25 orders
Our Launch Kits & Coaching
Everything you need to go from a folder of designs to a shop that gets orders. Start with the kit. Add coaching when you want a second pair of eyes.
Pricing Calculator Only
$15Spreadsheet that works out your cost, fees and shipping, then sets a price for a 40 percent margin.
40 Listing & Caption Templates
$19Fill-in-the-blank Etsy titles, descriptions, tags and social captions for shirts, mugs and tote bags.
Phone Product Photo Guide
$12A short guide to shooting shirts, mugs and totes on a phone with window light and a bedsheet backdrop.
Email & Social Routine Pack
$29A 4-week calendar with 12 email drafts and 20 post prompts to bring buyers back for a second order.
1-on-1 Shop Review Call
$79A 45-minute video call where we go through your listings, prices and photos and write your next-week action list.
What changes when your designs finally have a plan
You already make great shirts and mugs. The Launch Kit shows you how to get them in front of buyers and turn views into orders in 30 days.
Know exactly who your buyers are
Stop designing for everyone. You pick one profitable niche, like dog-mom mugs or nurse-humor tees, and learn where those buyers already shop and search.
Price with a 40 percent margin, not a guess
Plug your blank cost, shipping and fees into the pricing calculator. See your profit on every sale before you publish, so you never sell a mug at a loss again.
Photos that sell, shot on your phone
Use a simple window-light setup and three shot angles that make shoppers click. No studio, no gear, no photography skills needed.
Listings that show up in search
Use 40 fill-in-the-blank listing and caption templates to write titles, tags and descriptions that rank. You skip the blank page and publish in minutes.
Repeat customers who come back on their own
A simple weekly email and social routine, about 30 minutes a day, turns one-time buyers into fans who reorder and tell their friends.
Your first 25 orders, with a clear path
Follow the day-by-day 30-day plan and always know your next step. Real orders replace likes, and you finish with a shop that sells every week.
One kit. Thirty days. Your first 25 orders.
Pick the plan that fits how you like to work. Every plan includes the full 30-day launch playbook and the pricing calculator that gets you to a 40 percent margin.
Starter Playbook
$19one time
For makers who want the roadmap and plan to handle the rest on their own.
- 30-day step-by-step launch playbook (62 pages, PDF)
- Niche picker worksheet to find a profitable design theme
- Phone photography guide for mugs, shirts and totes
- Lifetime access to playbook updates
30-Day Launch Kit
$49one time
Everything you need to go from unsold listings to your first 25 orders. Most makers start here.
- The full 30-day launch playbook (62 pages, PDF)
- Pricing calculator spreadsheet set to a 40 percent margin
- 40 listing and caption templates for Etsy, Instagram and Pinterest
- Weekly email and social routine you can finish in 20 minutes a day
- Niche picker worksheet and phone photography guide
- Lifetime access to kit updates
Launch Kit + Coaching
$129one time
The full kit plus one-on-one feedback from a maker who has sold thousands of mugs.
- Everything in the 30-Day Launch Kit
- One 45-minute video call to review your shop and pick your niche
- Written feedback on up to 5 of your listings within 3 business days
- Email support for 30 days while you work through the plan
Real makers. Real first orders.
I had 11 mug listings and zero sales for three months. I used the pricing calculator on day 3 and found out I was losing $1.80 on every mug. Fixed the price, rewrote two titles with the templates, and sold 9 mugs in week three.
Honestly I bought it expecting another PDF I'd never open. But the day-by-day plan made it dumb simple. Phone photos on a bedsheet by a window. That's it. My click-through rate on Etsy went from 0.9% to 3.1%. Order 25 landed on day 27.
The niche exercise was the turning point. I stopped making 'funny shirts' and focused on shirts for new plant parents. One caption template, one email to 38 friends and family, and I got 6 orders in a weekend. Two of them have already come back for more.
We sold 3,000 mugs the hard way so you can skip the guessing
Getcraftee started at a kitchen table in Leeds. Our founder, Mia Hartley, designed a mug with a bad pun about tea and listed it on Etsy. It sat for 11 weeks. Zero sales. Plenty of likes from friends. Then she tested everything. She changed her price after working out she was making 9 percent, not 40. She re-shot photos with a phone by a window. She rewrote titles around what buyers actually searched. Order 25 landed in week four. Since then she has sold over 3,000 mugs, shirts and totes, and coached more than 600 hobby sellers through the same steps. The Launch Kit is that process, written down. No theory, no hype, no upsell maze. You get the plan, the pricing calculator and 40 templates for $49. If you follow the 30 days and do not get your first orders moving, email us and we will go through your shop with you, free.
Questions to ask before you spend $49
Is $49 worth it when I haven't made many sales yet?
Do the math. The kit teaches you to price for a 40 percent margin. On a $24 mug that is about $9.60 profit per sale. Five sales and the kit has paid for itself. Most of the cost is already covered by fixing one badly priced listing.
I only have a few hours a week. Can I still finish the 30 days?
Yes. Each day is a task that takes 20 to 40 minutes, like shooting photos with your phone or writing one listing from a template. Total time is roughly 12 to 15 hours across the month. Miss a day? Pick up where you stopped. Nothing expires.
Will this work if my designs are not that unique?
Yes. Week one is about choosing a niche, because a plain design aimed at a specific group sells better than a clever design aimed at everyone. Think 'nurse mugs for night shift' or 'tote bags for plant swappers'. You will leave with one niche and 10 product ideas for it.
What exactly do I get for $49?
A step-by-step 30-day playbook, a pricing calculator that works out your 40 percent margin after fees and shipping, and 40 fill-in-the-blank templates for listings and social captions. It is a digital download, so you can start in five minutes.
Do I need Etsy, or does it work with Shopify, Printful or my own site?
It works with all of them. The lessons cover Etsy search, but the niche, pricing, photo and email steps apply to Printful, Printify, Shopify or a craft fair table. Pick one place to sell first and the kit shows you how to set it up.
I have no budget for ads or fancy equipment. Is that a problem?
No. The plan uses a phone, a window and a white poster board for photos. Traffic comes from search-friendly listings, a simple email list and 15 minutes of social posting a day. No paid ads are needed.
Can you promise I will get 25 orders?
No honest seller can promise that. The kit is built to get you to your first 25 orders in 30 days if you follow the steps and show up daily. Results depend on your niche and effort. If you complete the plan and feel it was not useful, email us within 30 days for a full refund.
I have tried posting on Instagram and got likes but no orders. What is different here?
Likes are not buyers. The kit shifts you from posting for attention to posting for a specific buyer, with a clear call to action and a link. You also build a small email list, so you can reach people again without relying on an algorithm.
Your designs deserve orders, not just likes. Start your first 25 sales today.
The 30-Day Launch Kit is $49: a day-by-day playbook, a pricing calculator that locks in a 40 percent margin, and 40 listing and caption templates. Every day you wait, your listings stay unseen. Open the kit tonight and have your first listing rewritten before bed.
Get in touch
Have a question about Getcraftee? Send a message and we will get back to you.